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When Calculating Lifetime Value per Pet: Desk Duties are the Number One Detractor

When [calculating lifetime value](https://petsapp.com/blog/how-to-calculate-customer-lifetime-value) per pet, desk duties are often the number one detractor, hampering a veterinary teams ability to advocate for their patients in the ways they'd best like to. PetsApp helps veterinary teams reduce the need to be tied to their front desk and instead maximise those key patient advocacy moments and in return increase their customer lifetime value and loyalty

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The Best Digital Marketing Tools for Veterinary Teams

We've had so many clinics ask us 'what are the best digital marketing tools for veterinary teams?' and so we've put together a guide for you on the best digital marketing tools and features for you to incorporate in your clinic, that will leave both your veterinary teams and clients just wowing!

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PetsApp Together: Speakers Confirmed

It's with great excitement that we announce the confirmed lineup of speakers for the upcoming PetsApp Together event! Our event aims to bring together experts, innovators, and thought leaders in the veterinary industry to share insights, discuss trends, and explore the future of veterinary aided by PetsApp. Mark your calendars for a day filled with engaging discussions and valuable takeaways.

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WhatsApp for Veterinary Teams: The Pros and Cons

The WhatsApp business alternative is designed for very small companies and comes with a few, basic business features. You can set up a company profile, add your business hours, and have one-on-one conversations with customers. However, you can only send out broadcasts to a maximum of 256 recipients per run, and only if they have your number saved in their contacts. The WhatsApp Business App is also limited to a maximum of five users per business profile. Not great for your standard veterinary practice. WhatsApp, rightly blocks any businesses that violate these rules. But staying on top of what is and isn’t compliant in order to not get blocked from your pet owners can be a full time job in itself.

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How to Calculate Customer Lifetime Value

Clinics using PetsApp have seen significant increases in their CLTV because of the tools they are provided with to enhance their engagements and monitor their value metrics. Once these metrics are tracked they can use features like nudges and appointment booking, as well as digital payments and wellness plans to further increase their customer compliance, loyalty and lifetime value.

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AI in Veterinary: The Big 6 at SPVS Congress

Pack lead Dr. Thom Jenkins joined the [Vet Times](https://www.vettimes.co.uk/news/big-6-live-debate-urges-open-minded-stance-over-ai/?utm_source=Vet+Times+Daily%2C+Weekly+%26+VN+E-News&utm_campaign=c38f05ca98-WEEKLY_VT_NEWSLETTER&utm_medium=email&utm_term=0_59c17dfd3a-c38f05ca98-85796141)' Big 6 panel at SPVS Congress last month, alongside Liz Barton, Vet-CT; PJ Noble, SAVSNET, University of Liverpool; Sue Paterson, RCVS; Jack Peploe, Veterinary IT Services and Oli Viner, Eve Veterinary.

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The Best VetTools Alternative: How to Seamlessly Move Over to PetsApp

In the ever-evolving landscape of veterinary technology, the recent closure of VetTools has left many veterinary teams seeking an alternative. Introducing PetsApp, the best VetTools alternative. [PetsApp ](https://petsapp.com/demo)emerges as the clear frontrunner, offering a comprehensive solution that seamlessly picks up where VetTools left off. So, here's how to seamlessly move over to PetsApp.

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VETTY Awards® Recognizes PetsApp For Excellence in Animal Health Care Marketing

PetsApp’s marketing campaign for CoPilot has been recognised among the best in the animal health care industry. The North American Veterinary Community (NAVC) has announced the winners of its 2023 VETTY Awards® program, which is dedicated to annually recognizing marketing excellence in the animal health care industry. Veterinary industry nonprofit and for-profit organizations and agencies throughout the globe were invited to submit their projects for consideration during the 2023 awards program.

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Zipwhip Alternatives: Closure Allows Clinics the Opportunity to Move Over to PetsApp

Zipwhips closure need not be a disappointment for those who have already discovered the benefits of asynchronous communication. In fact it’s a great opportunity to discover just how much better it can be! Moving to PetsApp has helped enhance the way in which some of the world’s most successful veterinary practices communicate and engage with their clients. Famed for offering top-notch patient care and maintaining strong client relationships, PetsApp is the most dynamic pethealth app for staying connected to your pet owners. Leverage the robust features of PetsApp and push yourself to the forefront of client communication technology.

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Marketing Your Veterinary Clinic Online-Offline: How to Curate a Seamless Pet Care Experience

In an era where more than half the veterinary profession want to leave the industry as they feel overworked and under-appreciated, the last thing most veterinary teams want to be told is that they now also need to onboard their practices' online presence too. But what about if what was being asked was less a sneaky slide of hand to present you with even more work to do (in multiple realities) and instead a supportive extension to help lighten the load of your existing physical services and daily tasks.

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How to Tag in PetsApp: A Customer Success Master Class

This Masterclass on how to tag in PetsApp, comes from the Customer Success Manager and Vet Tech Jerica Tarquinio. Tagging is a really great way to organize incoming chats and queries, allowing you to prioritize and triage medication requests, appointment requests, or non-urgent questions by separating them into different boxes or topic tags.

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PetsApp News: Now Introducing PetsApp Loyalty Plans

Now introducing PetsApp Loyalty Plans. Foster customer loyalty, increase customer satisfaction, and drive repeat business through offering additional value and thanks, via your own, tailored rewards plan. With the freedom to organize seasonal promotions to encourage repeat custom and even drive visits towards lower footfall periods.

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3 Tips to Assist Veterinary Businesses with Building a Successful Digital Road Map

A digital roadmap is an easy to follow plan of steps an organisation can follow to achieve both their short-term and long-term goals online. It begins by understanding the needs of the business in order to build a strategy that can be layered into its existing business plan. Whether you're starting out afresh or looking to refresh your current online strategy these 3 tips will assist you with building a successful digital Road Map for your veterinary business.

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Liv Oginska: Being a Leader is Hard

In this week's guest blog post Liv Oginska of Human Savvy discusses why many feel being a leader is hard. Walking through her years of experience as both a vet and EQ coach, Dr Oginska will offer both insights and hacks for tackling those feelings of hardship as a leader.

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Artificial Intelligence (AI) in Veterinary: Guest Blog

Tele-radiology experts VetCT have been exploring the history and development of Artificial Intelligence (AI) in veterinary medicine, including its uses in small animal, farm and equine practice, radiology and veterinary education, and its potential impacts on the well-being of veterinary teams and the workforce.

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Fuel Versus Friction: Why Friction is More Important Than Fuel for Innovation

For many it is more instinctual to search for fuel to draw people in. This is mainly because we relate friction to slowing down, and fuel to powering you forward. But what if you’ve been looking at the two elements from the wrong perspective? Rather than trying to entice customers to where you feel most comfortable serving them, the fuel versus friction theory looks at identifying what blocks the essential interactions needed to complete a transaction. So, in the battle to successfully innovate, why is establishing your points of friction more important than generating fuel?

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Talking Bacteria: How Quorum-Sensing Works

Quorum sensing is a bacterial cell to cell communication process that involves the production, detection, and response to extracellular signalling molecules. Bacteria "talk" to each other, using a chemical language that lets them coordinate defence and mount attacks.

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Quality, Cost & Convenience: Understanding the New Veterinary Business Model

This week Dr. Thom Jenkins explains how getting the balance between quality, cost and convenience can revolutionise a clinics understanding of just how competitive their veterinary business model can be. # Back to The Future In 2007 hoping to piggy back on to the ever increasing trend of 'pets', a group of marketers decided that the future of pet care was going to be robotic pets. Companion pets that wouldn't get sick, need walking or ever throw up on your pillow. However, fast forward just over 15 years and a global pandemic it turns out that there's something intrinsic to picking up the faecal matter of another species that we humans find therapeutic!

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