When [calculating lifetime value](https://petsapp.com/blog/how-to-calculate-customer-lifetime-value) per pet, desk duties are often the number one detractor, hampering a veterinary teams ability to advocate for their patients in the ways they'd best like to. PetsApp helps veterinary teams reduce the need to be tied to their front desk and instead maximise those key patient advocacy moments and in return increase their customer lifetime value and loyalty
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