Top Benefits of Prescription Home Delivery: Cost Savings and Convenience

With PetsApp’s Prescriptions Home Delivery service now available for free to all PetsApp subscribers, Pharmacist (turned Programmer), pack member Trina Yau joins us on the blog to discuss the top benefits of Prescriptions Home Delivery, cost savings and convenience.

In today's fast-paced world, convenience and efficiency are key, especially when it comes to pet healthcare. It's why we see 35% of the 1 million+ PetsApp chats being about ordering a product such as anti parasitics, prescription refill, or prescription pet food. But did you know that only 3% of pet owners fully adhere to flea & wormer medication and it’s estimated that over 70% of the world’s pets remain completely unserved!

For veterinary clinics and their clients, the introduction of home delivery services through platforms like PetsApp is proving to be a game changer. Not only does it advocate for pets whose needs were previously not being met, it enhances the customer experience, while also streamlining a once very hands on activity, helping to efficiently grow revenue without adding needless workload to the veterinary team.

In this blog, we'll explore the top benefits of prescriptions home delivery, cost savings and convenience for both pet owners and veterinary teams alike.

What are the Top Benefits for Clinics When it Comes to Prescription Home Delivery?

Let's break them down below:

1. Increased Efficiency and Reduced Workload

Managing in-clinic sales, refills, and routine product pickups can be a minefield for veterinary teams wanting to master the balance between getting key moments to engage with their clients, while not being over inundated with high footfall at the wrong times of the day. With PetsApp’s prescription home delivery system, clinics can automate orders, refills, and over-the-counter products, allowing the team to engage more meaningfully with less time constraints during client consultations and when offering in patient care.

By offering home delivery clinics can tailor in the option of delivery (not eradicate the need for physical pickups), allowing for a more personalised approach to the services their pharmacy offers.

2. Improved Client Retention

Convenience plays a significant role in client satisfaction. By offering home delivery, clinics can keep clients engaged and loyal, as pet owners prefer a seamless, hassle-free experience. With PetsApp’s system, clinics can send reminders for prescription refills and follow-ups, ensuring that clients return for necessary care. This easy process strengthens the relationship between the clinic and the pet owner, promoting long-term retention. Thus keeping the clinic in the full pet care loop, decreasing the possibility for pet owners to be distracted by larger, lower quality but cheaper online disruptors.

Moreover, the automated reminders and direct delivery eliminate the risk of clients forgetting to pick up necessary medications or supplies, ensuring that pets get the treatments they need without delay and that clinics are not left housing out of date products.

3. Revenue Growth

Offering home delivery services through PetsApp opens up an additional revenue stream for clinics able to target a wider section of their existing audience as well as the additional 70% of the pet owner community that is currently under served. Many clients will appreciate the option to have products delivered directly to their door and are likely to purchase more frequently if the process is easy and convenient.

Home delivery is actually essential for many elderly pet owners, as well as those with mobility issues or new babies/ young children/ dependents. Prescription Home Delivery can open your services up to a wider market and in return could lead to increased sales opportunities through preventive care products such as flea, tick and worming treatments, prescription diets, and other essential, repeat supplies.

Furthermore, these repeat purchases mean clinics can expect a steady and predictable revenue from customers using the service for regular and ongoing pet care needs; raising the average customer lifetime value in your clinic.

So, that's some of the top benefits for clinics and their teams but what about your pet owners? Prescription Home Delivery offers a myriad of conveniences for your clients too, creating some awesome USPs for your clinic versus others in your area who do not offer the same service.

1. Increased Compliance through Convenience

A recent study by BioMed Central (BMC) showed that only 13% of dog owners adhered fully to a year-long flea treatment regiment, despite veterinarians recommending them 12 months of protection. In this study, the average dog received just 6.1 months of flea control per year, indicating a substantial gap between recommendations and actual adherence. When questioned almost 40% of the pet owners in the study stated that they either underestimated the importance or did not recall the recommendation their vet had made. Combined with our CRM feature, Prescription Home Delivery can make better educating pet owners way easier; with increased knowledge of the importance of paracite prevention being the key to increasing your client compliance and the quality of life offered to the pets you serve within your community.

PetsApp’s Prescription Home Delivery not only offers the ability to eliminate (if necessary) the need for pet owners to make constant trips back and forth to the clinic (another life admin issue to remove from the mental load list), but when combined with our CRM dashboard veterinary teams can create enhanced reminders campaigns to informatively, target clients with a specific species of pet and even breeds of a certain age in need of their next flea or worming treatment. In fact your team could even use your PetsApp enhanced CRM dashboard to generate a campaign to assess client interest in the Home Delivery service, to make sure you’re offering the features they need, the way they need them.

Remember PetsApp's Prescription Home Delivery is free to set up!

2. Automated Refill Alerts

For many pet owners it’s not just knowing when to start a treatment, for how long and how often; one of the biggest challenges is actually keeping track of when to refill an existing prescription and remembering how to place a reorder for new supplies.

MSD Animal Health has found that forgetfulness is frequently cited as the main reason for poor adherence to flea, tick and worming treatments. Suggesting that as well as often underestimating the importance of flea and tick prevention many pet owners simply do not remember to order treatments let alone administer them.

PetsApp’s automated reminders feature offers a proactive approach to ensure that your pet owners never experience an unnecessary lull between one course of treatment and the next. Safeguarding their pet’s health and well-being and meaning pet owners can rest easy knowing that they’ll receive timely notifications allowing them to place an order with minimal effort.

3. Contactless Delivery for Inclusivity and Safety

In a world where contactless services are becoming increasingly important, PetsApp offers the peace of mind that comes with safe, socially distanced delivery. This is especially significant during times when reducing in-person interactions is a priority or for individuals who are elderly, chronically ill or pregnant.

Prescription Home Delivery ensures that all pet owners can get the medications and products they need for their pets without any unnecessary risk to their health.

4. Enhanced Peace of Mind

Knowing that essential medications or products will be delivered on time offers a huge sense of relief for pet owners, with busy schedules. Whether it’s monthly flea treatments or prescription diets, Prescription Home Delivery ensures that pet owners don’t have to worry about scheduling visits, organising time off or whether they’re going to run out or forget to pick something up at the most inconvenient of times. Everything they need is just a tap away.

Our Pack Pledge to Continued Product Development

The competition that independent veterinary clinics face against large, online disruptors such as Amazon, Walmart and Chewy is not over, but services such as PetsApp’s Prescription Home Delivery definitely help our clinics to offer a worthy if not winning paradigm of quality, cost and convenience!

There's absolutely no doubt in my mind that PetsApp’s home delivery service is a win-win for both veterinary clinics and pet owners - this is why we've worked so hard with our existing veterinary teams to really tweak the service to offer everything they and their pet owners have requested.

Clinics benefit from improved efficiency, increased revenue, and stronger client relationships when using PetsApp features such as the Prescription Home Delivery, while pet owners enjoy the option of convenient and contactless delivery, with the choice offered being immensely important when both looking to achieve high customer compliance and satisfaction.

And getting set up couldn’t be easier. To learn more be sure to keep an eye out for Trina’s bite sized Master Class series for the Together Academy on getting PetsApp’s Prescription Home Delivery turned on and set up in your clinic.

Don’t forget PetsApp’s Prescriptions Home Delivery service is currently available to all PetsApp subscribers and is free to set up. Contact your Customer Success Manager to get this feature switched on.

Veterinary teams using PetsApp have seen an 85% drop in missed call rates, +20% increase in revenue and as much as 3 hours back every, single day! To learn more, catch up with a member of the pack today!