Privacy policy

This Privacy Policy (the “Policy”) explains how PetsApp Ltd (“we,” “us,” or “our”) collects and uses personal data through our website petsapp.com (the “Site”) and our mobile applications available on iOS, Amazon, and Android (the “App”).

We may update this Policy at any time. If changes are made, we’ll notify you before they take effect. If you continue to use the Site or App after the changes take effect, you agree to the updated Policy.

1. Background

1.1. Data Controller

• PetsApp Ltd
• Company number: 11502857
• 59 Newbold Road, Barlestone, United Kingdom, CV13 0DZ
• support@petsapp.com

If you would like to delete your account, please contact PetsApp by emailing data@petsapp.com.

1.2. Data Protection Officer

• Simon Ghent
• 59 Newbold Road, Barlestone, United Kingdom, CV13 0DZ
• dpo@petsapp.com

1.3. Compliance

We comply with the Data Protection Act 2018 (DPA) and the UK General Data Protection Regulation (GDPR). For more information, visit the Information Commissioner’s Office (ICO).

2. Your Use of the Site

2.1. Information We Collect

When using the Site, we may collect:

• Your name, email, company name, job title, clinic details, and clinic website
• Any additional contact details you provide (e.g., phone number)
• Information collected via cookies (see our Cookie Policy)
• Your location, if you choose to share it when searching for nearby clinics

2.2. Legal Basis for Processing

• Contractual necessity: to respond to demo requests or sign you up as a client
• Consent: for cookies and any location data you choose to share

2.3. How We Use the Information

We use this data to:

• Book demos and onboard clients
• Analyze and improve the Site’s performance (e.g., via Google Analytics)

3. Your Use of the App

3.1. Information We Collect

(a) Veterinary Clinic Clients

• Contact name, email, address, and telephone number of the clinic

(b) Veterinary Staff (Clinic End Users)

• Name, email, job role, and clinic name
• Verification details (e.g., RCVS registration)

(c) Pet Owners

• Direct sign-up: name, email, postcode, and pet details (type, breed, gender, DOB, weight, neuter status)
• Clinic-invited sign-up: name and phone number (shared by your clinic)
• Some fields may be pre-populated from clinic data; please review and update as needed

(d) Appointment and Review Data

• Appointment recordings (where applicable)
• Optional reviews submitted after appointments

3.2. Legal Basis for Processing

3.3. How We Use App Data

We use your data to:

• Manage App accounts and appointments
• Provide App functionality and support
• Send marketing communications (with consent)
• Improve App experience and reliability
• Prevent fraud or misuse
• Conduct anonymised research and analytics
• Share information with third parties as described below

3.4. Sharing Data with Third Parties

We may share data with:

• Service providers listed in the Subprocessors section
• Google, Facebook, and Apple (if you sign in via these services)
• Professional advisors and regulators (as legally required)
• Law enforcement, if required by law
• Third parties in anonymised form, e.g., during mergers, acquisitions, or audits

All sharing complies with applicable data protection laws.

3.5. Links to Third-Party Sites

Our Site and App may contain links to other websites. We are not responsible for their privacy policies or practices. Always review each site’s policy before providing personal data.

3.6. Security

We have implemented technical and organizational measures to protect your data from unauthorized access, misuse, or disclosure.

3.7. Storage and Retention

Your data is stored on Amazon Web Services (AWS) within the EEA for as long as necessary to provide services. Appointment-related data is retained for 7 years to meet regulatory requirements. Some third-party partners may store data outside the EEA, under contracts ensuring adequate protection.

You may request deletion of your data by emailing data@petsapp.com.

3.8. Your Rights

You may contact us (or the ICO) to:

• Access your personal data
• Correct inaccuracies
• Request erasure or restrict processing

Contact: data@petsapp.com

PetsApp Subprocessors

Last updated: June 2026

The following third-party service providers (“Subprocessors”) may process personal data on our behalf. All subprocessors are subject to confidentiality, security, and data protection obligations under applicable law.