How to Launch a Successful Pet Health Plan: The Thrums Story

Speakers: Gavin Durston, Director at Thrums Vets and Justin Phillips, Owner of Practice Made Purrfect

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Brought to you by the PetsApp Together Academy in partnership with SPVS

Join Gavin Durston, Director at Thrums Vets and Justin Phillips, Owner of Practice Made Purrfect as they share with members the secrets behind the success of their Pet Health Plan - The Thrums' Practice Plan.

From the relaunch of their plan to include unlimited consultations to their revamped marketing, branding and website. You will get an insight into how Thrums Practice Plan has become one of the largest and fastest-growing plans across the XL Vets community. There will also be a particular focus on how automated messaging and technology (via PetsApp) have revolutionised the way Thrums promotes and reminds clients of their plan and why it's a no-brainer to not only join but to stay registered.

We look forward to seeing you then, make sure to have your questions ready for Justin and Gavin for the Q&A session at the end of the webinar.

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Key Learning Objectives:

✅ Marketing hacks for boosting your clinic growth

✅ How to launch wellness plans that are best tailored to your clients

✅ The importance of picking the right technology for your toolkit

Meet the speakers 🐶

__Dr. Gavin Durston: Veterinary Surgeon, Director, Thrums Vets & XLVets

Playing a key role in the success shared by the teams at Thrums, Gavin is a Veterinary Surgeon and Director at Thrums Vets in Scotland as well as Small Animal Director at XL Vets. Gavin has a keen interest in internal medicine, especially cardiology. Gavin really enjoys the cut and thrust of Primary Care practice. Watching clients and patients join the practice as youngsters and grow together, becoming part of the Thrums community.

__Justin Phillips: Owner of Practice Made Purrfect

With 20 years of experience and award-winning roles in both independent and corporate practices, Justin founded Practice Made Purrfect in 2020. This marketing consultancy is dedicated to helping veterinary practices deliver the best possible service to their clients and patients. Justin is passionate about the potential of marketing to inform and inspire, particularly within the veterinary industry, which he has grown to love with every passing day. As a proud pet parent to a Maine Coon named Poppy Gabriella, he understands the deep bonds between owners and their pets and the vital role vets play in their lives. Justin believes that improving communication within the industry is essential to enhancing these relationships.

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